The 2024 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2024 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.
Community
In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.
In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.
Subaru and our retailers are committed to protecting and preserving the Earth, not just by our words, but also by our actions.
Environment
Subaru and our retailers are committed to protecting and preserving the Earth, not just by our words, but also by our actions.
More than 13 million pieces of hard-to-recycle waste collected and recycled through TerraCycle®.
Subaru believes we all should have a chance to lead a healthy life.
Health
Subaru believes we all should have a chance to lead a healthy life.
That’s why Subaru and its retailers, like us, partner with The Leukemia & Lymphoma Society® (LLS) and their local hospital or cancer treatment center to give warm blankets and encouraging messages of hope, written by retailers and Subaru customers in their stores, to support patients facing cancer. Through our partnership with LLS, we’ve supported nearly 300,000 cancer patients nationwide. We’re proud to be LLS’s largest automotive donor.
It's our goal to make the pursuit of knowledge available to as many minds as possible.
Education
It's our goal to make the pursuit of knowledge available to as many minds as possible.
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning® by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom. Through our partnership with AdoptAClassroom.org, Subaru and its retailers will have supported more than 470,000 students nationwide and are proud to be their largest corporate supporter.
Subaru believes all pets deserve a loving home.
Pets
Subaru believes all pets deserve a loving home. That’s why Subaru and its retailers, like us, partner with a local animal shelter every October to provide direct financial assistance and host adoption events to help animals find loving homes. Through our partnership with local and national organizations, we have donated over $51 million, which has supported the adoption, rescue, transport, and health of over 420,000 animals. We’re proud to be the largest corporate donor to the ASPCA.
Subaru and its retailers believe in giving back to our communities.
The Subaru Share the Love ® Event
Subaru and its retailers believe in giving back to our communities.
That’s why for every new vehicle sold or leased during the Subaru Share the Love event, Subaru and its retailers, like us, makes a donation to national charities that our owners care about and to over 2,100 local charities where Subaru owners live and work.
Now, after 15 years, Subaru and our retailers have donated over $256 million to charity all to give back and to make the world a better place.
How is Subaru of Utica Dedicated Locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Stevens-Swan Humane Society | Rome Humane Socity | Herkimer Humane Socity
Utica Boiler Maker | Heart Run and Walk | Positively Rome | Snow Shoe Event Rome | Rome Bike Trail | Paddlefest 20 years
Ridge Mills School, Subaru Loves To Learn | Stocks School in Rome Subaru Loves the Earth | Remsen School District Subaru Loves To Learn | Ride For Missing Children
Rome Clean and Green | Chairity Event Rome Clean and Green | Mountainman ADK Bike Trail System
Faxton Hospital Cancer Center | Kelberman Center for Autism | Utica Chamber Choo Choo Open | One Square Mile Of Hope |
Utica Little League and SUBARU OF UTICA shared investment to community. - Michael G.
Thank you to Subaru of Utica for your generous donation to Utica Little League. Utica Little League is a not-for-profit youth baseball and softball organization that serves over 300 families each year. In many instances Utica Little League is the first experience of playing a sport, the first experience of being a part of a team and the first experience of winning and losing. Little League believes in the power of youth baseball and softball to teach life lessons that build stronger individuals and communities. Utica Little League of course works to fulfill this mission in everything that we do. THE SUBARU LOVE PROMISE states I believe in being more than a Subaru retailer, I believe in being part of my community in setting an example. In building lifelong relationships and in ensuring the love is felt not just by our customers, but by all. Not because it's good for business. Because it's the right thing to do. The shared sentiment in both missions between SUBARU and Utica Little League is COMMUNITY. With this donation from the SHARE THE LOVE event Utica Little League will be able to improve safety and playing surfaces across our parks and provide an even better experience for the players in the league. Beyond the playing surface there will be lessons of the importance of giving back to the community that as our players grow up and find the means to give back, they look at moments like this, where there was an investment into them and return investment back to others. On behalf of all of the families now and in the future thank you again to SUBARU OF UTICA especially Rich Marowski General Manager Allen Hutching General Manager Chris Cardello Sales Manager Annie Roballard From Subaru Distributor Corp. for this donation that will impact families of Utica Little League for years to come.
Rome Skateboard Park Support - Jake D.
In April of 2023, Stone Mercurio, a young man from Rome, NY lost his battle with mental health. Stone was a Freshman at Clarkson University, and graduate of Rome Free Academy. He was a son and brother to three of the most loving people; his father Christian, his mother Andrea, and sister Carmella. In his short time, Stone touched so many people in the Rome community. When he passed away, his family decided to do something courageous. They began raising funds for a skateboard park so that kids in Rome and across the Mohawk Valley had a place for themselves. A place where they can go, make music, be artistic, and make memories together. To date, the SFM (Stone Francis Mercurio) Skatepark Project has raised nearly $1million in public and private funds. We would like to thank Subaru of Utica for supporting our efforts. In March of 2024, Subaru supported an event at Woods Valley with a donation of a skateboard. We were able to auction off the price with 100% of the proceeds benefiting the SFM Skatepark Project.
Rome Skateboard Park Support - Jake D.
In April of 2023, Stone Mercurio, a young man from Rome, NY lost his battle with mental health. Stone was a Freshman at Clarkson University, and graduate of Rome Free Academy. He was a son and brother to three of the most loving people; his father Christian, his mother Andrea, and sister Carmella. In his short time, Stone touched so many people in the Rome community. When he passed away, his family decided to do something courageous. They began raising funds for a skateboard park so that kids in Rome and across the Mohawk Valley had a place for themselves. A place where they can go, make music, be artistic, and make memories together. To date, the SFM (Stone Francis Mercurio) Skatepark Project has raised nearly $1million in public and private funds. We would like to thank Subaru of Utica for supporting our efforts. In March of 2024, Subaru supported an event at Woods Valley with a donation of a skateboard. We were able to auction off the price with 100% of the proceeds benefiting the SFM Skatepark Project.
Rome Skateboard Park Support - Jake D.
In April of 2023, Stone Mercurio, a young man from Rome, NY lost his battle with mental health. Stone was a Freshman at Clarkson University, and graduate of Rome Free Academy. He was a son and brother to three of the most loving people; his father Christian, his mother Andrea, and sister Carmella. In his short time, Stone touched so many people in the Rome community. When he passed away, his family decided to do something courageous. They began raising funds for a skateboard park so that kids in Rome and across the Mohawk Valley had a place for themselves. A place where they can go, make music, be artistic, and make memories together. To date, the SFM (Stone Francis Mercurio) Skatepark Project has raised nearly $1million in public and private funds. We would like to thank Subaru of Utica for supporting our efforts. In March of 2024, Subaru supported an event at Woods Valley with a donation of a skateboard. We were able to auction off the price with 100% of the proceeds benefiting the SFM Skatepark Project.
Rome Skateboard Park Support - Jake D.
In April of 2023, Stone Mercurio, a young man from Rome, NY lost his battle with mental health. Stone was a Freshman at Clarkson University, and graduate of Rome Free Academy. He was a son and brother to three of the most loving people; his father Christian, his mother Andrea, and sister Carmella. In his short time, Stone touched so many people in the Rome community. When he passed away, his family decided to do something courageous. They began raising funds for a skateboard park so that kids in Rome and across the Mohawk Valley had a place for themselves. A place where they can go, make music, be artistic, and make memories together. To date, the SFM (Stone Francis Mercurio) Skatepark Project has raised nearly $1million in public and private funds. We would like to thank Subaru of Utica for supporting our efforts. In March of 2024, Subaru supported an event at Woods Valley with a donation of a skateboard. We were able to auction off the price with 100% of the proceeds benefiting the SFM Skatepark Project.
Rome Skateboard Park Support - Jake D.
In April of 2023, Stone Mercurio, a young man from Rome, NY lost his battle with mental health. Stone was a Freshman at Clarkson University, and graduate of Rome Free Academy. He was a son and brother to three of the most loving people; his father Christian, his mother Andrea, and sister Carmella. In his short time, Stone touched so many people in the Rome community. When he passed away, his family decided to do something courageous. They began raising funds for a skateboard park so that kids in Rome and across the Mohawk Valley had a place for themselves. A place where they can go, make music, be artistic, and make memories together. To date, the SFM (Stone Francis Mercurio) Skatepark Project has raised nearly $1million in public and private funds. We would like to thank Subaru of Utica for supporting our efforts. In March of 2024, Subaru supported an event at Woods Valley with a donation of a skateboard. We were able to auction off the price with 100% of the proceeds benefiting the SFM Skatepark Project.
Rome Skateboard Park Support - Jake D.
In April of 2023, Stone Mercurio, a young man from Rome, NY lost his battle with mental health. Stone was a Freshman at Clarkson University, and graduate of Rome Free Academy. He was a son and brother to three of the most loving people; his father Christian, his mother Andrea, and sister Carmella. In his short time, Stone touched so many people in the Rome community. When he passed away, his family decided to do something courageous. They began raising funds for a skateboard park so that kids in Rome and across the Mohawk Valley had a place for themselves. A place where they can go, make music, be artistic, and make memories together. To date, the SFM (Stone Francis Mercurio) Skatepark Project has raised nearly $1million in public and private funds. We would like to thank Subaru of Utica for supporting our efforts. In March of 2024, Subaru supported an event at Woods Valley with a donation of a skateboard. We were able to auction off the price with 100% of the proceeds benefiting the SFM Skatepark Project.
Central New York Children's Dyslexia Center - Marianne J.
Thank you, Subaru of Utica for your generous donation to the Central New York Children's Dyslexia Center. The mission of the Children's Dyslexia Center is to help children with dyslexia, or the profile of dyslexia learn to read and reach their full potential. The program is nationally recognized for its efforts to help children and their families overcome the painful obstacle of dyslexia, providing services to families at no charge from early elementary to high school. The Center also provides training for those interested in becoming a certified tutor. Individuals seeking to become a tutor must hold a bachelor's degree. Established in 2004 the Central New York Children's Dyslexia Center has provided tutoring for over 200 children and certified over 90 tutors. In the photo is Bailee Haddad, Jeffrey Hocking and Chris Cardello from Subaru of Utica presenting a check to Marianne Jones, Director of Central New York Children's Dyslexia Center. The other photo shows our Tree of Knowledge donors.
Coat Donation for The Center - Elise I.
Thank you so much for organizing an event with The Center on January 24th 2024! At that time, our clothing closet had serviced over 70 individuals (adults and children). As of now, (February 20th 2024) we have serviced 170 individuals in need of clothing. Your donation will continue to help to provide warmth and help welcome newly arrived families. Thank you for all you do!
Thank to Subaru of Utica - Emilia B.
Thank you, Subaru of Utica for your donation to Sleep in Heavenly Peace. Our mission is to ensure that no child sleeps on the floor in our community and your donation will go towards building materials. For children, we believe that having a warm, comfortable bed is a basic necessity. To date, Utica’s Sleep in Heavenly Peace’s chapter has built, assembled and delivered over 1,431 beds in just two years. And we will not stop until all children have a warm bed to sleep in. In the photos we have Chris Cardello from Subaru of Utica presenting a check to Sleep in Heavenly Peace’s (SHP) Utica chapter president, Bill Gagnon and Emilia Borelli, SHP volunteer. The other photos show a community build where volunteers are preparing beds for future delivers.
Did Subaru of Utica go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.
